Topic 3: Remain Authentic Building your Online Professional Profile

Topic 3: Remain Authentic

Building your Online Professional Profile

Screen Shot 2015-03-08 at 18.41.24 Fig. 2: My current Profile Picture, which I use on all of my profiles

As our digital world is expanding, the ways in which employers look for new recruits are changing. Having a strong identity should be the starting point. Most of us know that building an online professional profile is becoming really essential. Employers and recruiters use the web and scan through individuals personal profiles in order to help them conduct employment backgrounds and to recruit the people they’re after [1].

According to (Jobvite, Social Recruiting Survey 2014) “73% of recruiters used social media to hire employees whereas 94% of recruiters used LinkedIn as their primary research tool for new employees”[2].

Screen Shot 2015-03-04 at 00.35.32

Jobvite’s Social Recruiting Survey in 2014 [2]

In order to secure the perfect job, you must develop your own professional identity in order to differentiate yourself and stand out to an employer among other competitors. An effective professional profile helps to sell yourself better to recruiters via your personal branding online and I’ll elaborate below.

Without this ultimate presence online that gets employers attention, recruiters will not be able to find you and make a critical judgement call on your online identity. For this reason many are encouraged to preserve and maintain a genuine profile which helps enhance and identify their persona, online as much as they are offline.

When finding a job in a competitive market, how can you stand out amongst other competitors?

By creating an authentic online professional profile which is genuine, and more significantly, a profile that represents you. Social platforms also enable constant networking and communication that has gifted us with ability to express ourselves, while remaining authentic.

A few tips to help enhance an authentic online professional profile:

  • Using a professional picture of yourself for all your online profiles, as it would be easier for recruiters to find you.
  • Audit your profile
    Review your profiles objectively and try to have appropriate things about yourself, which will be suitable for professional circles to see.
  • Be authentic and genuine
    Being fake doesn’t define who you are, it’s important to be honest in displaying who you are online and in your resume. Lying will not get you far in life, recruiters will soon notice you, and hence they are experts in this field.
  • Have all your social network profiles linked – this increases employer reachability.


[1] Schawbel, D. (2011). 5 Reasons Why Your Online Presence Will Replace Your Resume in 10 Years. Available at: [Accessed: 4th February 2015]

[2] Jobvite (2014). Social media is an essential recruitment tool across industries: Available at: [Accessed: 4th February 2015]




9 thoughts on “Topic 3: Remain Authentic Building your Online Professional Profile

  1. Hi Namat
    Great blog post. I liked the way you focused on the authentic side rather than the just the ‘how to’ of building an online profile.
    Regarding employers using social media to check on applicants outside of LinkedIn- Do you think that authenticity is a two way street? This article(1) makes an interesting point about the fact that using social media to exclude candidates can actually be discrimination. This may be difficult to prove, but do you feel that employers should be open about the fact that they will check your social media?
    For example, in Germany(2) it is illegal to use social networks as part of the recruitment process. I guess the question really comes down to where do you draw the line? Should we be hiring people based solely on skills and experience instead of looking at social media, which may only show one side of a person, tailored to a specific audience?



  2. Hi Namat,

    I thoroughly enjoyed this blog post!

    To start, I thought that the visuals and videos that you incorporated into your post were very informative in illustrating the points you make. Your first photo shows how you use the same photo across all social media to remain consistent – I do that too! I find it fascinating that the world of recruitment has taken a digital shift. I reckon the good, old-fashioned paper CV will be out-dated soon, too, especially with the rise of LinkedIn!

    In your tips, you recommended keeping your online presence audited, do you find it difficult to keep all your platforms updated appropriately and maintained to a professional standard? It seems like keeping so many social networking sites up to date is becoming quite the task, but I suppose it will all be worth it in the end if you land yourself your dream job!


  3. After reading your post I feel we have found very similar conclusions, especially regarding creating an ‘authentic’ online professional profile. As I have similarly written in my blogpost it is important to regularly develop and monitor your online professional profile, however I find that I intact rarely use or update my professional profile online…on reflection of this topic I am aware that doesn’t sound good, however as a student with a busy time table, developing my professional online profile seems to push its way to the bottom of my ‘to-do’ list. Im sure I can’t be the only one who feels this way…do you think that by not constantly adding new information and connecting with people it can make a professional profile seem less ‘authentic’?


  4. Hiya Namat,

    Very interesting read. One that definitely made me think about the way I carry myself, my online identity to those who engage and interact with me on a professional platform.

    You made me think about how a simple notion like having a consistent presentation throughout all my social media: profile picture will be one of the easiest yet effective method of all to be more authentic.

    I’m assuming you are part of all give or take a few) the above social media platforms, which one would you say has helped you so far in terms of job opportunities and finding out more information about your interests out of them all?


    I’ve heard few radio shows hosted by J Torres, have a read. This is about how much social media is too much:


  5. Hey Namat,

    From your post I can see that you support the idea of holding a degree of professionalism in your online persona. I was wondering as to your belief on keeping your work and personal life separate? Keeping transparency between accounts is beneficial but where do you draw the line? I like to keep my personal life and my work life separate. Using a nice amount of personal security and keeping pictures and comments within the law seems professional enough for a personal profile. In the Jobvite (2014) Social Recruiting Survey it shows some figures on what is frowned upon for your profile. It could help you to potentially further the rectitude of your online self in case you missed anything!
    Good job on the post, you gave a good insight into the topic.



  6. Pingback: T3: Reflective Summary: “Online Professional Profile Development” | DiliniSene

  7. Pingback: SUMMARY TOPIC 3 | FrancescaCharnley

  8. Pingback: Topic 3 – Reflecting on creating a brand. | Leigh Ravenhill

  9. Pingback: Topic 3: Reflection | Living and Working on the Web

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s